User Journey Document

End-to-end user journey map from discovery through subscription and retention.

Journey Stages

### Stage 1 — Discovery

Touchpoints: Google search, social media, referral

User goal: Find a solution to [problem]

Emotion: Frustrated, searching

Actions: Clicks ad → lands on homepage

Opportunity: Clear headline that matches search intent

### Stage 2 — Consideration

Touchpoints: Pricing page, features page, testimonials

User goal: Understand if this is worth trying

Emotion: Curious, cautious

Actions: Reads pricing, checks reviews, compares alternatives

Opportunity: Remove friction with free trial or money-back guarantee

### Stage 3 — Activation

Touchpoints: Signup flow, onboarding

User goal: Get first value as fast as possible

Emotion: Hopeful, impatient

Actions: Signs up, completes setup, tries core feature

Opportunity: Time-to-value < 5 minutes

### Stage 4 — Retention

Touchpoints: Dashboard, email, notifications

User goal: Save time / make money / reduce stress

Emotion: Satisfied (or churning)

Actions: Returns weekly, upgrades plan

Opportunity: Usage-based nudges, milestone celebrations