Product Launch Checklist

Pre-launch, launch day, and post-launch checklist for digital products.

T-7 Days (Pre-Launch)

- [ ] Feature freeze — no new code to main

- [ ] Full QA pass on all critical flows

- [ ] Stripe/payments tested in production

- [ ] Email sequences scheduled

- [ ] Landing page copy finalized

- [ ] Analytics tracking verified

- [ ] Support docs published

T-1 Day

- [ ] Team briefed on launch plan

- [ ] Social posts scheduled

- [ ] Press outreach sent

- [ ] Monitoring/alerts configured

- [ ] Rollback plan documented

Launch Day

- [ ] Go/no-go call at [time]

- [ ] Deploy to production

- [ ] Smoke test all flows

- [ ] Publish announcement

- [ ] Monitor error rates for 2h

- [ ] Respond to first user feedback

T+7 Days (Post-Launch)

- [ ] Review conversion metrics

- [ ] Interview first 5 customers

- [ ] Patch critical bugs

- [ ] Send thank-you to early adopters

- [ ] Write internal launch retrospective