Brand Origin Story Template

A narrative framework for crafting compelling brand origin and mission statements.

The Story Arc

### 1. The Before (The World Pre-Brand)

Describe the world as it existed before your brand. What was broken, missing, or painful?

> _"Before [Brand], people had to ___. It was slow, expensive, and frustrating."_

### 2. The Founder Moment

The specific moment the founder encountered the problem firsthand.

> _"In [year], [founder] was trying to ___ and realized there was no good solution."_

### 3. The Insight

The non-obvious realization that no one else had made.

> _"What [founder] discovered was that the real problem wasn't ___ — it was ___."_

### 4. The Build

What was created and why it was different.

### 5. The Mission

One sentence: what you're here to do in the world.

> _"[Brand] exists to ___ so that ___."_